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Ghirardelli has introduced Dubai-style chocolate squares with pistachio filling and crispy kataifi pastry, available nationally in a 4.4-ounce bag for a suggested $10.99. Separately, PepsiCo and Pilgrim’s Pride are launching Flamin’ Hot chicken tenders and bites, the first move for the flavor brand into the frozen aisle. The source does not give a launch date for the chicken products.
Ghirardelli has launched Dubai-style chocolate squares filled with pistachio and crispy kataifi pastry, while PepsiCo and Pilgrim’s Pride are bringing the Flamin’ Hot flavor brand into frozen chicken. The two product developments put familiar consumer brands into fast-growing flavor and format trends, though the source report does not provide a release date for the chicken products.
Ghirardelli’s new Dubai Style Chocolate SQUARES combine chocolate, pistachio filling and kataifi, a shredded pastry used in Middle Eastern desserts. The pieces are taller than the company’s traditional squares to accommodate more filling. They are sold in a 4.4-ounce bag with a suggested retail price of $10.99, and the report says they are available at major retailers nationwide and through Ghirardelli.com.
Bobby Oliver, Ghirardelli’s vice president and head of marketing, said the product brings the pistachio filling and crispy texture associated with Dubai-style chocolate into the company’s established square format. His comments describe the company’s product positioning; the report provides no sales figures or consumer response for the new squares.
In a separate launch, poultry processor Pilgrim’s Pride is partnering with PepsiCo on Flamin’ Hot Chicken Tenders and Bites. PepsiCo said the collaboration takes its spicy flavor into a new category. The report identifies the products as the first Flamin’ Hot offerings to enter the frozen aisle, but gives no price, package sizes, retailers or on-shelf date.
Brands Move Beyond Their Core Aisles
The announcements show two established food brands using recognizable flavors to reach shoppers in new product formats. Ghirardelli is applying the Dubai-style combination of pistachio and crunchy pastry to its signature square, while Flamin’ Hot is moving from snacks into frozen chicken. For shoppers, the changes could mean more ways to try familiar brands without buying their usual products.
The developments also illustrate how food companies can extend a popular flavor beyond its original category. PepsiCo framed the partnership as another way to experience Flamin’ Hot; Pilgrim’s brings poultry manufacturing and a frozen format to the collaboration. The report does not establish how much either launch will contribute to sales, or whether consumers will adopt the products at scale.
For Ghirardelli, the new squares add to a period of expansion beyond its traditional chocolate lineup. The source says the company recently entered packaged cookies, though it does not provide details about the cookie launch. The Dubai-style squares offer a more direct response to a specific confectionery trend, while retaining the company’s familiar product shape and branding.
Ghirardelli Dubai pistachio chocolate squares
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The Dubai Chocolate Trend Expands
The Dubai-style chocolate trend traces back to a confection created in Dubai in 2021 by a chocolatier seeking to satisfy a pregnancy craving, according to Food Dive. The product gained wider attention after an influencer promoted it on TikTok in 2024. Its defining elements include a rich pistachio filling and crisp kataifi pastry inside chocolate.
Food Dive reported that Lidl, Hershey and Lindt introduced their own Dubai-style offerings in 2025. Lindt and Ghirardelli are owned by the same company, according to the source. Ghirardelli’s new version places those trend-associated ingredients in its branded square format rather than presenting them as a separate type of confection.
Flamin’ Hot has also been extended across food categories. PepsiCo established it as a distinct brand within its portfolio in 2024. At that time, the company said the brand had generated more than $3 billion in retail sales, according to the source report. Flamin’ Hot products include Doritos and Cheetos, as well as items such as Jack Link’s jerky and Funyuns.
““Consumers continue to be drawn to the rich pistachio filling and crispy kataifi texture that define Dubai-style chocolate.””
— Bobby Oliver, Ghirardelli’s vice president and head of marketing
Launch Details Still Unreported
The source confirms that Ghirardelli’s squares are available through major retailers and the company website, but does not list specific retailers or report early sales. It also does not clarify whether distribution is already complete nationwide or rolling out over time.
For the Flamin’ Hot chicken tenders and bites, the launch date, price, package details and retailer availability are not provided. The report does not state how the products are seasoned, how spicy they are, or whether the partnership covers a limited run or an ongoing product line. PepsiCo’s statements describe the collaboration, but no consumer testing or demand figures specific to these chicken items are included.
Availability and Rollout to Watch
Ghirardelli’s Dubai-style squares are already listed as available at major retailers nationwide and on Ghirardelli.com, so shoppers can check those channels for current stock and local pricing. The $10.99 figure is a suggested retail price; actual prices may vary by seller.
For the Flamin’ Hot chicken products, the next useful details would be the start of sales, participating retailers and pricing. The source report gives no date or distribution schedule, so it is not yet possible to say when shoppers will find the tenders and bites in frozen cases. Further company announcements or retailer listings may clarify those details.
Key Questions
What is in Ghirardelli’s Dubai Style Chocolate SQUARES?
The squares contain pistachio filling and crispy kataifi pastry coated in chocolate. Kataifi is a shredded pastry used in Middle Eastern desserts.
How much do the Ghirardelli squares cost?
The 4.4-ounce bag has a suggested retail price of $10.99. The source says actual availability includes major retailers and Ghirardelli.com but does not give store-specific prices.
What are PepsiCo and Pilgrim’s launching?
The companies are partnering on Flamin’ Hot Chicken Tenders and Bites. The report describes this as the first time PepsiCo’s Flamin’ Hot line is entering the frozen aisle.
When will the Flamin’ Hot chicken products be available?
The source report does not provide a release date, retailer list or price for the tenders and bites. Those details remain unreported.
Source: rss
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