TL;DR
Freddy’s Frozen Custard & Steakburgers has confirmed it makes its frozen custard from scratch at over 580 locations. The move emphasizes quality and differentiates the chain in the competitive fast-food dessert market.
Freddy’s Frozen Custard & Steakburgers has confirmed that it makes its frozen custard from scratch at all of its more than 580 locations across 37 states and Canada. This development highlights the chain’s focus on quality and distinguishes its dessert offerings in the crowded fast-food market, where many competitors rely on pre-made mixes.
Founded in 2002 in Wichita, Kansas, Freddy’s is known for its made-to-order smash-style steakburgers and its signature frozen custard. The chain’s custard contains at least 10% butterfat and is made with egg yolks, which give it a richer, smoother texture compared to traditional ice cream. According to an official statement, each location prepares vanilla and chocolate custard fresh in batches throughout the day, with the option for customers to order a half-and-half swirl.
Freddy’s custard is served in various forms, including sundaes, shakes, concretes, and specialty items like Lemon and Orange Cream Frosts. Customers can customize their orders with over 20 toppings, and the chain also offers pints and quarts for takeout. The chain recently launched a Custard of the Week promotion for summer 2026, featuring flavors like Cherry Cheesecake and Rocky Road.
Why Freddy’s Custard Making from Scratch Matters
This move underscores Freddy’s commitment to high-quality ingredients, setting it apart from many competitors that rely on pre-made mixes. It may attract customers seeking fresher, richer desserts and strengthen the brand’s reputation for quality. As the chain expands, its focus on scratch-made custard could influence industry standards and consumer expectations for fast-food desserts.As an affiliate, we earn on qualifying purchases.
Freddy’s Growth and Dessert Offerings in the Fast-Food Scene
Freddy’s, which has grown rapidly since its founding in Wichita, Kansas, now operates over 580 locations across North America. Despite its size, it has maintained a lower profile compared to chains like Shake Shack or In-N-Out. Its emphasis on made-from-scratch custard is part of a broader trend among regional chains focusing on quality ingredients. Custard, especially in the Midwest, remains a popular dessert choice, with Freddy’s competing alongside Culver’s, which also serves scratch-made custard. The chain’s commitment to fresh preparation aligns with consumer preferences for authentic, high-quality fast-food options.“We are proud to make our custard from scratch every day at each location, ensuring the highest quality and freshness for our customers.”
— an anonymous spokesperson from Freddy’s
Details on Custard Production and Customer Impact
It is not yet clear how this change will impact production processes at individual locations or whether it will influence customer purchasing behavior significantly. Additionally, the chain has not disclosed whether this practice applies to all flavors or if there are plans to expand the custard menu further. Consumer reactions and sales data following this announcement are still forthcoming.
Next Steps for Freddy’s Custard Strategy
Freddy’s is expected to continue promoting its scratch-made custard as a key differentiator. The chain may expand its flavor offerings and promotional campaigns around the quality of its desserts. Monitoring customer feedback and sales performance over the coming months will reveal how this move influences its competitive positioning and brand perception.
Key Questions
Why is Freddy’s custard considered different from other fast-food desserts?
Freddy’s custard is made from scratch daily using eggs and butterfat, making it richer, smoother, and denser than typical ice cream, which often relies on pre-made mixes.
Does Freddy’s make all its custard on-site at every location?
Yes, according to the chain’s statement, each of its more than 580 locations prepares custard fresh in batches throughout the day.
Freddy’s recently launched a Custard of the Week promotion, suggesting ongoing experimentation with flavors, but specific future plans have not been publicly disclosed.
How might this change affect customer perception or sales?
Making custard from scratch could enhance the chain’s reputation for quality, potentially attracting more customers seeking authentic, premium desserts. However, actual sales impact remains to be seen.
Is this practice common among other fast-food chains?
While some regional chains like Culver’s also make custard from scratch, it is less common among large chains, making Freddy’s approach somewhat unique in the fast-food industry.
Source: Food Republic
