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Ghirardelli is extending its chocolate brand into packaged cookies, starting with chocolate chip and double chocolate chip varieties. The cookies are available on its website, with launches at Kroger on Oct. 11, Walmart on Oct. 24 and additional retailers in January, according to Food Dive.
Ghirardelli is entering the packaged-cookie market with chocolate chip and double chocolate chip cookies, extending its 174-year-old chocolate brand into a new retail category. The cookies are available through Ghirardelli’s website, with sales at Kroger scheduled to begin Oct. 11, followed by Walmart on Oct. 24 and additional retailers in January, according to Food Dive.
The launch puts the San Francisco-rooted brand into competition with established premium packaged-cookie brands, including Tate’s, which is owned by Mondelēz International. The new products come in two varieties: classic chocolate chip and double chocolate chip. Ghirardelli says its chocolate chips are the top ingredient in the double chocolate chip variety.
The distribution plan is staggered. Food Dive reported the cookies were available on Ghirardelli’s website as of its Oct. 7 article, with Kroger sales set to start Oct. 11 and Walmart sales scheduled for Oct. 24. A broader rollout to additional retailers nationwide is planned for January. The report did not specify which other retailers will carry the products or provide prices, package sizes or nutrition information.
Ghirardelli’s vice president and head of marketing, Bobby Oliver, described the category entry as part of the company’s effort to expand how consumers encounter the brand. The launch builds on the company’s existing baking range, which includes brownie mixes and refrigerated cookie dough, as well as its chocolate and confectionery products.
The launch broadens Ghirardelli’s presence beyond chocolate bars, baking ingredients and confectionery into ready-to-buy packaged cookies. That gives shoppers another way to purchase the brand, while placing it directly alongside premium competitors such as Tate’s on grocery shelves. Whether consumers see the brand’s chocolate reputation as a reason to choose its cookies remains to be seen.
The timing brings a market challenge as well as an opportunity. Mintel forecasts that U.S. cookie sales will reach nearly $19 billion in 2026, while declining 1.2% that year amid pressure on consumer spending and snacking frequency, according to the Food Dive report. The figures describe a large category with expected sales softness; they do not establish how Ghirardelli’s new products will perform.
The move also extends a business that has recently reported growth. Lindt & Sprüngli said Ghirardelli recorded double-digit sales growth and added more than one million households in 2025, with baking and confectionery offerings leading. Those company-wide results provide context for the expansion, but do not indicate a sales forecast for the cookies.
Ghirardelli chocolate chip cookies
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From Chocolate Into Home Baking
Ghirardelli traces its roots to San Francisco and is owned by Switzerland-based Lindt & Sprüngli. The brand has developed products beyond its core chocolate range, including brownie mixes and refrigerated cookie dough. Packaged cookies extend that presence from products used to bake at home to a finished snack sold ready to eat.
Lindt & Sprüngli characterized 2025 as a strong year for Ghirardelli in its annual report, saying the brand continued to lead the premiumization of home baking in North America. Separately, Ghirardelli’s CEO said in a LinkedIn post that the brand exceeded $1 billion in revenue last year for the first time. That revenue figure is attributed to the CEO’s post, rather than presented in the Food Dive report as a company filing.
The cookie launch follows that reported growth, but the available information does not say whether the products will be made by Ghirardelli or a manufacturing partner, or how the company plans to market them beyond their association with its chocolate.
““Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives,””
— Bobby Oliver, Ghirardelli Chocolate Company vice president and head of marketing
Pricing and Product Details Pending
Key consumer and business details are not yet provided in the source report. Prices, package sizes, nutrition information and ingredient lists were not reported, nor was it clear which retailers beyond Kroger and Walmart will be part of the January expansion. The report also did not give a specific date for the wider rollout.
Ghirardelli has not disclosed expected cookie sales, production volumes or how much of the planned distribution will be available at launch. Mintel’s market forecast covers the wider U.S. cookie category, not Ghirardelli’s products, and there is no reported evidence yet about consumer response or the cookies’ performance against premium competitors.
Retail Launches Through January
The next scheduled milestone is the Kroger launch on Oct. 11, followed by Walmart on Oct. 24. Ghirardelli’s cookies are already listed as available through its website, according to Food Dive’s report. The company plans to add more retailers nationwide in January, though it has not named them.
As those launches proceed, retailers and consumers may provide the first indications of the products’ reach and reception. Ghirardelli has not announced an earnings update or other measure specific to the cookie line, so its commercial impact will remain uncertain until the company or its parent reports further information.
Key Questions
What cookies is Ghirardelli introducing?
The launch includes classic chocolate chip and double chocolate chip packaged cookies. Ghirardelli says chocolate chips are the top ingredient in the double chocolate chip variety.
When and where will the cookies be sold?
Food Dive reported that the cookies are available on Ghirardelli’s website. A Kroger launch is scheduled for Oct. 11, followed by Walmart on Oct. 24. Additional retailers are planned for January, but have not been named.
Who will Ghirardelli compete with?
The brand will enter the premium packaged-cookie category alongside competitors such as Tate’s, owned by Mondelēz International.
How large is the U.S. cookie market?
Mintel forecasts U.S. cookie sales will reach nearly $19 billion in 2026, while falling 1.2% that year amid pressure on consumer spending and snacking frequency. That forecast applies to the overall market, not Ghirardelli’s new line.
Source: rss
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